Marketing Evaluation #Effective #flexible

Marketing without Measurement is a Waste.

Marketing should continue even after our agency's mission is completed. We cannot rely on intuition or subjective feelings to judge strategies as 'this marketing strategy looks better' or 'this isn't very effective.' We will build a system for your company that draws conclusions based on precise figures and reports. This system will be based on the following six key, structured to be flexibly adjusted according to changes in marketing strategy.

Profit

The remaining amount after deducting the total costs from sales revenue. It represents the net profit of the company.

Internal Rate of Return(IRR)

The percentage of profit earned on an investment. A higher rate indicates greater efficiency of the investment.

Payback Period

The time it takes to recoup the initial investment. A shorter period indicates faster recovery of investment funds.

Return on Advertising Spend(ROAS)

The ratio of revenue generated from advertising to the cost of the advertisement. A higher metric indicates more effective advertising investment.

Cost Per Click(CPC)

The average cost incurred for each click on an online advertisement. Lower costs indicate more efficient advertising execution.

Customer Lifetime Value(CLTV)

The total expected revenue a customer can provide to a company. Higher customer value holds significant importance for the company.