KOREAN
Have you ever noticed how quickly we ignore ads? Whether we’re walking down the street or scrolling through our phones, ads just seem to blend into the background. We see them, but almost instantly forget them. In today’s world, where we’re bombarded with endless information, it’s crucial that our messages don’t just disappear into the noise. At RESO, we focus on making our ads stand out and stick in customer's mind by using two key strategies: unexpectedness and storytelling.
Picture this : a billboard for a dentist that says, “Better to face the whip first.” It’s so unusual that it makes you look twice and think about what it means. That’s the power of unexpectedness—we use surprise to make sure our ads catch your eye and make you think.
After we grab your attention, we want to keep you interested. Whether it’s with a powerful image or interesting words, we tell a story that you’ll remember. Just like you might forget a simple saying like “Don’t kid yourself,” but you remember the story of “The Fox and the Grapes” from Aesop’s fables, we use stories to make our ads memorable.
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